AI Insights · Timothy · July 2025
Top 5 Social Apps Performance on Android in Australia Q2 2025
Explore the performance trends of the top social apps in Australia, with insights into downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, the performance of the top social apps on the Android platform in Australia showcased interesting trends. Here's a detailed look at the metrics based on data from Sensor Tower.
Facebook from Meta Platforms, Inc. saw a consistent rise in weekly revenue, peaking at around $25.5K in the week of June 9. Weekly downloads were robust, reaching their highest at approximately 31.1K in late May. The app maintained a strong user base, with weekly active users hovering around 5.8M.
TikTok - Videos, Shop & LIVE experienced a steady revenue stream, with figures around $340K to $360K weekly. The app's downloads varied, hitting a peak of roughly 30.1K by the end of June. Active users showed a slight increase, ending the quarter at about 1.57M.
Instagram reported an upward trend in revenue, reaching up to $25.4K in late June. Downloads were also on the rise, peaking at about 21.1K. The app's active users remained stable, averaging around 3.7M throughout the quarter.
Threads had a notable increase in downloads, especially in June, with numbers reaching approximately 23.4K. Active user engagement fluctuated slightly, ending the quarter at around 855K.
Reddit showed modest revenue growth, with a peak of $945 in the final week of June. Downloads improved towards the end of the quarter, climbing to about 8.7K. Active users remained relatively steady, averaging around 580K.
For more detailed insights and data, visit Sensor Tower's platform.
